We are often asked: "How do I get my great idea onto a store shelf?" - It's a great question with a not so simple answer. Getting a new product to market is more than just having a few parts made. It's done through a process called "Product Development".
The process starts with a great idea and ends, hopefully, with a desirable product in hand. Morfing the "Bright Idea" into a "Final Product" is a process of thinking through issues & adaptations, working out details, and defining all the specifics -- like how it's made, exact materials, possible failure modes, required regulations, etc.. As an illustration of the process, here is an example we'll follow through the process.
A simplified diagram of the Product Development Process is shown with the images on the left. Links to more information for each of the process steps are also included. Discovering the "Bright Idea" is the first big step -- and it usually occurs without much of a method. Some typical steps for the rest of the process are discussed on the following pages. Select a link below or
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