Product Development Process - When To Patent

The Product Development Process

This article is an overview for how new products come to market.  This is When to Patent in The Product Development Process.

Why Patents?  And When To Patent An Idea?

When to Patent?
When to Patent?
& Why Patents?

This section on Intellectual Property is an addendum to the Product Development Process article years after original publication.  It is stimulated by many questions from readers - like Why, How and When to patent an idea.  This is a rather important topic in the process, especially for the individual inventor or start-up company.

This is NOT legal advice, it is our opinion based on experience.  It is also United States specific.

Please let us know if you have additional questions or comments.

Why Use Patents?

Isn't it obvious?  So no one else "Steals" your idea.  Well, no.  A patent won't keep others from "Stealing" your idea, but it does provide some legal leverage for going after someone who infringes.  That said, one key thing to remember - A patent is only as good as your pockets are deep.  It's an unfortunate part of the legal aspects of patents specifically, and intellectual property generally.

From my point of view, Patents provide 5 good things, and 3 not so good things.

First, The 5 Good Things
  • Patents provide a method of demonstrating a legal right to exclusive use of an idea - for a period of time.
  • If infringement occurs (intentionally or accidentally) a patent provides legal teeth for defining a remedy.
  • For companies with integrity, Patents provide a road map of competitors areas to avoid.
  • If the intellectual property (the idea) is to be sold or licensed, a patent adds substance, and therefore value.
  • Even in a Patent Pending mode, the statements carry a warning to others to check and steer around the technology.
Second, The Unfortunate Side Effects
  • When a patent is issued, it is published to the world, and you tell the world exactly what you are doing.  That can often stimulate other ideas that compete directly against yours.
  • When an application is made, the clock starts ticking.  Patents offer legal protection for intellectual property, but only for a limited time.  Using the time appropriately is important.  (Especially true of Provisional Patent Applications.)
  • The way a patent is written can limit itself.  The patent not only tells the world what you are doing, but it also tell the world the limits of what you are doing.  For someone savvy, that immediately opens the gate to "design around it".  (That's a request for us at Synthesis fairly often.)

Why Patents For Intellectual Property?

Here are the rules of thumb I use:

  • Use patents when the ideas can be discovered by someone (like the competition) who sees or purchases the product.
  • Use patents to give substance to the ideas or to a venture.  If the concepts (or company holding the intellectual property) are for sale, patents are a good method of assigning value.  (Incidentally, this is one of two times I recommend patenting an idea prior to being ready for production.  See below.)
  • Don't use them when it is not obvious or cannot be discovered by an examination of the product.  This is often referred to as "trade secrets".  Basically, if the idea is really good and you tell the world, someone will want to copy it, or mutate the idea into something else.  If you don't need a patent, don't seek one.
  • Don't apply for patents unless you are actually going to take the product to market.  There are some exceptions, but lots of people waste big bucks on patents that never go anywhere.
  • Be very careful with Provisional Patents.  They are a ticking time bomb, and many people lose their intellectual property rights by using this tool.
Why Patents? Examples

Product 1  contains a new technology, like a way of doing something, that can easily be discovered by taking it apart and examining how it works.  Patent this technology.

Product 2  uses a new kind of machine to make the product faster and less expensive.  The product could be made using an old method that is much slower and more expensive.  Don't patent this.  Keep it as a trade secret.

When To Patent

In reality a patent is most meaningful when your product is in production.  This is when other people have easy access to the technology.  Unless someone else is working on the same idea at the same time (risk), the best time to apply for a patent is the day before the product goes into production.  (Or in some cases, the day before you display it publicly, like at a show.)

I say that a little tongue in cheek, but the concept is to maximize time of protection for a patentable invention.  As a nice side effect, this will usually avoid telling the competition what you are doing in advance of actually doing it.

In the right circumstances, filing a provisional patent application can extend the time while the IP is still under wraps.  Seek legal help for details, because provisional patent applications have a serious danger.

A Personal Note:  I have seen many inventors spend thousands to get a patent, then, after several years, when the product is finally ready for production, they find the ideas have evolved such that they are no longer completely covered by the original patent.  They end up going through all the expense again for a new patent, and now their own existing patent is the primary prior art keeping them from getting the new patent.  Truly, it can be a disaster.

Non-Disclosure Agreements (NDA)

Use a Non-Disclosure Agreement (NDA) instead of a patent to protect the Intellectual Property, especially in the beginning stages of development.  It's much cheaper, faster, and more flexible.

For more on NDA's and to download a boiler-plate sample to use, see the Inventors Lab page on Protecting Your Idea.

My Advice:  Think carefully about the timing.  Use "Non-Disclosure" or "Invention Disclosure" forms to protect your idea when working with vendors to develop the ideas.  These offer reasonable legal protection for cheap, and it is very common in industry.  More important still, as you develop your new product, you'll find that some things change, and you will want them protected as well.  Better to wait on the patent application until the product definition reaches maturity.

What Kind Of Intellectual Property Protection?

There are several avenues for legal protection of intellectual property - Patent, Trademark, Copyright, etc..  For physical things, like products, patents are usually the choice.  For software and artwork products, the choices include more.

The basis for obtaining a patent is the idea must meet several criteria.  I'm not the one to elaborate, but in general, it must be a physical item, machine, or method, which is new, useful, and unique (usually they use the word "novel"); and it must not be obvious to one skilled in the field.

There Are 2 Types Of Patents - Design Patents And Utility Patents:

Well, these are the 2 that are applicable in this discussion.

  • Design Patents are generally to protect the artistic nature of a product.  For example, for one customer, we design decorative accessories for cars.  The protection is design patents which keep the competition from directly replicating the artwork or "design".  A limitation of design patents is they cover only the exact artwork - not variations (embodiments) of the same.  You must have multiple design patents if you also wish to cover variations of the art.
  • Utility Patents are generally to cover the way things work.  These are the ones with the biggest legal teeth.  They cover a lot more (like variations or embodiments that are similar in function and/or extensions of the same).  Utility patents also cost a lot more.

Sometimes People Classify Aa Third Patent Type:

  • Provisional Patents are not really "patents" in the classic sense.  They're more like placeholders for 12 months that allow time to file the full utility patent.  These are good, in my unofficial opinion, only in cases of time constraint as they are VERY limiting, and usually start the clock ticking prematurely.  That's why patents as provisions are so dangerous.  Consult with an attorney carefully before going this route.

    Provisional Side Note

    Older patent law was based on "First to Invent", but newer law now says "First to File".  I suppose this reduces some of the argument about when something was invented, but it now puts a much larger financial burden on the inventor with respect to filing a patent application early.

    Under the old law, there was very little reason to use Provisional Patent applications.  Now, with the new laws, Provisional Patents make sense in more situations, but they are still constraining.  If you don't file the full Non-Provisional (Utility) Patent application by exactly 1 year from Provisional Patent Application, then the idea becomes public knowledge and you can NEVER patent it.

    12 months may seem like a long time, but it flies by and you lose all rights.  Yes, it's that bad, so think carefully about when to patent before filing the application.

  • Yes, for completeness, there are Plant Patents too, but that's outside the scope of this article.

For more in depth information on intellectual property protection, seek an attorney - or read a few attorney websites for a good overview, from the attorney point of view.  Of course, they will give you the strong sales pitch about why patents are so important, but look beyond that, and learn.

How To Patent A Product

The process of "How to apply for a Patent" is best left to good legal advice.  Start with When to Patent, then move forward from there.  You can start with research on the USPTO (patent and trademark office) website, but that can be difficult to navigate.  The "How to Patent an Idea" will depend on "What" and "Why" you are seeking patent protection.  And, it also depends on the nature of your intellectual property.

The patents process starts with a search.  Do your own first, but it's usually worth hiring a patent searching company to do a thorough job.  While you know the invention, they will think about it differently, and their experience will search deeper and farther.  You really don't want to waste time and money trying to patent something that someone else already has.

After a patent search, I'll leave the rest to you and your legal council.

The one thing I will add, however.  If you do get a patent, watch for the vultures.  They will swoop in to pluck the money right out of your pocket.  Timing is everything to them - which goes back to the question of When to Patent?

Concluding Thoughts About When To Patent . . .

Patents can be very expensive.  Perhaps you'll drop $5000 to $15,000 on the initial patent application, then you'll pay more in attorney's fees to prosecute and answer USPTO office actions.  Then, there are filing fees.  Hopefully it gets approved and the patent issues.  (If not, you've wasted the money.)  After issuing, there are maintenance fees, and they keep coming till the patent finally expires.  Unless you're actively using them, patents are a money pit.

Why so sarcastic?  I've seen so many inventors flush amazing amounts of money away chasing patents - money they didn't need to spend.  When to patent comes into this discussion, because doing it before your are completely ready can be a waste.

I'm not against chasing dreams - quite the opposite!  Just plan appropriately, and don't gamble your life savings on a hope that your widget will make you rich.  Instead, plan carefully and realistically - chase the dream with your feet on the ground - then you'll probably achieve it.

I am an inventor.  I understand the emotion, and I understand the dream.  Intellectual property is important.

My Advice:  Cautiously address getting patents, and be sure your business plan supports the return on investment BEFORE you apply for a patent.  Don't force it.  Walk away if the business side of the patent doesn't want to pan out.

Links To More
  • For help with patents / intellectual property, and for specifics about your particular project, please see a patent attorney.  They are the only ones to give proper legal advice about patents.
  • If you're an inventor, check out the Inventors Lab as a guide through many things inventors face.
  • For assistance with designing or developing your product, please drop us a line.

When to Patent Intellectual PropertyNext Up:  Patents:  Protecting Your Big Idea

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