The Product Development Process – Step 6 – Production
The Product Development Process — Production
Step 6 – Production Details and Production
When the design is ready to go out to the world — Design done, Testing complete, Requirements satisfied, Business Plan and Marketing Analysis thumbs up — it is ready for production. For many products — and especially for inventors — this is where the real work begins. The Production phase is usually, by far, the most expensive.
Documents like the Business Plan and Marketing Analysis, if done honestly, will tell you if production is feasible long before you complete the earlier steps. This is the big money step, so make sure you’re ready for it — long before it comes.
The first step into production is thorough documentation of the design. This means full engineering drawings for the applicable parts and complete 3D computer models for others. It includes final design optimization with an eye to minimizing costs and maximizing ease of assembly in manufacturing. And of course, documentation for assembly (where appropriate) including bolt torque specs, adhesives application, painting, labeling, packaging, assembly order, etc..
Production documentation is usually a combination of:
- Part detail drawings;
- Final CAD models;
- Component specifications – materials, processing, colors, textures, etc.;
- Assembly drawings;
- Assembly process drawings;
- Special instructions for assembly;
- Product specifications – Bill of Materials, assembly techniques, purchased parts, packaging, etc.;
- Manufacturing specifications;
Much of the documentation process can be done in parallel with the long lead manufacturing items like mold making, dies or pattern making. Also, more or less detail may be needed depending on the product, the manufacturing facilities, company records requirements, etc.. Choose your manufacturing partners early, then work with them on the needed documentation.
The final production processes usually include the following steps. Detail for these steps will differ with each product and schedule.
- Final production quotes.
- Vendor selection and kick-off.
- Design of special tools and/or fixtures (where needed).
- Inclusion of final design input from manufacturers.
- First article component verification and sign-off.
- First assembly validation and sign-off.
- Launch of production.
- Sell, distribution, (??) of Products
The production processes and costs will differ widely for each product, for each manufacturing process and for each location. Some items (like plastic injection molds or casting patterns or dies) can take months to make and be very expensive. Some items require special tooling or fixtures that must be designed and validated along the way. In any case, the production process is always involved and is usually time consuming. It can also be quite costly.
Choosing the right production process for the specific needs and quantities of each product is key to success. Truly there is far more involved than can be covered in this article, and perhaps more importantly, the specifics change with every unique application. For more generalized information, see the Process Notes.
The Cost/Volume Continuum
Typically, the more pieces you make the cheaper they are, but more NRE is involved. (NRE is Non-Recoverable Expense, which is things like the expense of molds or other tooling.) Each type of production process (like molding, stamping, casting, machining) has a different level of NRE depending on a bunch of factors. See the discussion in our Notes Section for more information.
There is a continuum, like a graph, of Cost and Quantity. As you move from low quantity to high quantity the cost per produced part goes down. But, NRE goes up.
It is not our purpose here to discuss all the variations of manufacturing processes. Suffice it to say that there are many ways to make a part — some adapted better for low volume and some for higher volume. Some processes can adapt to best use in cooperation with other processes. For example, in low quantity a machined part can be cost effective. With higher quantity, forging or casting the net shape, then machining the details can be faster and cheaper. For even higher production, automated machines with dedicated heads and such can have very high through put.
Before moving forward, learn what processes there are, then evaluate available processes as they pertain to your product. Finally, be willing to think outside the box to achieve your goals.
Choosing Manufacturing Partners
Along with defining the processes, comes the choices for manufacturing vendors. Choosing vendors can be tricky and time consuming all by itself. There are so many companies in almost every country that are willing to make “stuff” for you. Some have more expertise, some offer a lower price. Some understand quality, some don’t. Perhaps more important, some companies respect the customer (you) and will work with you to achieve your goals, and some just want the work and will build things the way they think it should be done regardless of your instructions. Your choices for vendors (I like to think of them as partners) will have an enormous effect on the headaches you have to deal with later.
These choices require some knowledge on your part, like it or not. Please read our Who Makes This Stuff? Page for a lot more information on this topic.
Production (our Speaker Example)
This example with our speaker did not go to production in the classic sense. It was not our purpose to build and sell the complete speakers, but rather make them available as a do-it-yourself project for others to build.
Like most software products, distribution of the final code is a substitute. From that perspective, all the launch details with drawings and such are complete. Plans have been sold, so I assume others have been built, but that is not really part of manufacturing as discussed above.
Concluding Thoughts . . .
The production phase is fraught with numerous variables, and it will take some time to sort through the possibilities. Start the research early with input from potential vendors. This is will enhance the transition from design to production, and make it easier for everyone. Of course, this is a very general statement because the particulars of any given product will certainly drive the path to production in its own unique way.
The most important advise I can give is get some help. If you are not familiar with manufacturing and with choosing production vendors, get some help. Talk with more than one “expert”, and Read This.
Be cautious, but optimistic as you progress. Ask lots of questions and find experts that can help guide the process, because it is very satisfying to see your widget in production.