The Flag They Said Wouldn’t Fly
A flag — Well, a banner — No, a Course Feature. OK, we’re not sure sure what it is, but it was created as a WickWerks promotional piece to be used at Bicycle Races like CrossVegas.
Something over a race course is not new, but the simple stand and sewn flag is certainly different. The unique parts of this feature, from an engineering perspective, are:
First, the stands with the very simple assembly and the way the legs bind in the supports for super stable and secure support — held together by just 2 bolts (one on each side);
Second, the fishing-pole type external frame providing both support and tension for the flag;
3rd, the simple twin uprights hold the flag and the guy-wires, but don’t really attach (except at the base);
Finally, it has a bungee cord around the interior perimeter to tension the fabric against the “fishing-pole” exterior.
Several companies we approached about getting it made said it wouldn’t work. They said it couldn’t be done that way and it would just be a hazard. We’re very thankful to Omni Promotional in Denver for believing in us enough to try it. They too had doubts, but were willing to give it a go — and look what happened!
It’s been in action at several races already — with many more to come. This photo shows the men’s pro race at the US OPEN OF CYCLOCROSS held at Boulder’s Valmont Park in October 2015. The flag (if you want to call it that) was a great success because it became a landmark for the venue for those two days.
So, it stands tall even in a light wind. It is rock solid stable when the feet plant firmly, and it has flown as a landmark at several bicycle races. Racers like it, and it’s easily visible as a promotion piece from across most venues. Announcers like it because it gives a great point of reference as they describe where the riders on course. A success on all accounts.
One other great feature is it all folds for travel. Everything goes in one rubbermaid bin except the poles and stand bases. All of that stuffs nicely in the truck for travel. What’s big is small, and then great big again.
Out-of-the-Box thinking again. And, engineering mixed with marketing as part of the Full Service action we offer. The flag design represents much more thinking and creativity than first meets the eye — as a balance of needs for artistic presentation, portability, weather, stability, manufacturing hurdles, and cost. Plus it’s different, and people notice it. The design, especially of the bases (not shown), represent an elegant solution that’s all Part of the “Synthesis”.
We are in Colorado Springs, yet we serve the world. What has you up late thinking about? What kinds of product development does your company need? We didn’t set out to make a promotional piece, but looking at the needs, and the opportunity at races, this came out. Let us go to work for you.