The Flag They Said Wouldn’t Fly
A flag — Well, a banner — No, a Course Feature. OK, we’re not sure sure what it is, but it was created as a WickWerks promotional piece to be used at Bicycle Races like CrossVegas.
Something over a race course is not new, but the simple stand and sewn flag is certainly different. The unique parts of this feature, from an engineering perspective, are:
First, the stands with the very simple assembly and the way the legs bind in the supports for super stable and secure support — held together by just 2 bolts (one on each side);
Second, the fishing-pole type external frame providing both support and tension for the flag;
3rd, the simple twin uprights hold the flag and the guy-wires, but don’t really attach (except at the base);
Finally, it has a bungee cord around the interior perimeter to tension the fabric against the “fishing-pole” exterior.
Several companies we approached about it made said it wouldn’t work. They said it couldn’t be done that way and it would just be a hazard. We’re very thankful to Omni Promotional in Denver for believing enough to try it. They too had doubts, but were willing to give it a go — and look what happened!
It’s been in action at a races already — with many more to come. This photo shows the men’s pro race at the US OPEN OF CYCLOCROSS held at Boulder’s Valmont Park in October 2015.
So, it stands tall even in a light wind. It is rock solid stable when the feet plant firmly, and it has flown as a landmark at several bicycle races already. Racers like it, and it’s easily visible as a promotion piece from across most venues. A success on all accounts.
Out-of-the-Box thinking again. And, engineering mixed with marketing as part of the Full Service we offer. The flag design represents much more thinking and creativity than first meets the eye — as a balance of needs for artistic presentation, portability, weather, stability, manufacturing hurdles, and cost. The design, especially of the bases (not shown), represent an elegant solution that’s all Part of the “Synthesis”.