Develop A New Product For Bicycles.

Cycling, Engineering & "Thanks !!"

For the past 10 years Synthesis has served as the Engineering Department (and more) for WickWerks (Cycling Components).  Now we say "So Long, and Thanks!  This has been a great adventure.

The WickWerks Adventure

I am a cyclist.  I am also a cycling advocate - for many reasons - so working in the cycling industry is always enticing.  It is great to make bikes better, and I love making the cycling experience happier.

Engineering PrototypesIn the cycling industry, over the past 10 years I have been the face of WickWerks - showing the "World's Fastest Shifting Chainrings" at the many shows, events, races and rides.  Perhaps we have rubbed shoulders along the way?

It has been wonderful creating the awesome products and helping them grow.  Also, it has been very satisfying to see so many cyclists endorse and love the components we have developed.  I love seeing WickWerks chainrings on bikes as people go by! Perhaps especially when they are winning a race!

Aside from the fun, we tackled some difficult projects for WickWerks as we took the least developed part of the bicycle (front shifting) - and made it awesome.  To me, success is in the smiles of customers as they rave about how well the products work.  (If you are a cyclist and you have not tried WickWerks Chainrings, you are seriously missing something.)

I have to say, it is also pretty cool to have products that we invented on bikes of the Tour de France!  That has happened twice:  Once with a conceptual product we started with TRP, and this year too, with the Sentinel a dual sided chain watcher, we created and developed for WickWerks.

Looking Back

It is safe to say that we ended up doing A LOT more for WickWerks than we ever first dreamed of.  We started as the engineering arm, of course, but quickly became the customer service department too.  That grew into being the show crew, the web department, handling social media, the art department, the IT department, and eventually all the packaging and shipping was done at the Synthesis facility in Colorado Springs.  ** We even designed the promotional goods, like race banners, fliers, and the Giant Chainring Flag!! **

Engineering Bigger Than CyclingCheck out the FULL Service Engineering Case Study for a more complete view of all we did with and for WickWerks.

It has been a ton of fun getting to know so many amazing athletes that have willingly "tested" and abused bicycle component prototypes for us.  From early prototype testers like Katie Compton (who would not give back the first prototype because she liked it so much), to all sorts of cycling enthusiasts that love to hammer on anything new.  It has certainly been a great ride, so to WickWerks (and all those involved) we say:


Engineering the Future of Cycling

WickWerks is now up and running, so we at Synthesis are looking to the next exciting challenge.  We are now available for your new project, to conquer challenges, to stretch technology and to spring-board your company to the next level.  We are Synthesis Engineering Services, Inc.

For the Cycling Industry, besides WickWerks, we have worked on numerous bicycle projects including several RockShox products, a number of Spinner suspension designs, Tektro / TRP concepts, Vanguard Brakes, and much more.  That is not to mention the hundreds of products from other industries!  Check out the Design Slide Show for a taste of projects we have been fortunate enough to be involved with.  Oh, and visit the List of Patents (60-ish at the time of this writing) we have had the enjoyment of innovating with.

This Could Be You

Flying on WickWerks ChainringsHave you wanted a great new widget for your company?  How about improvements to your current designs to keep up, or leap-frog your competition?

If you would like to discuss engineering assistance on your projects, let us knowProduct development and, of course, Design Innovation are in our space, and our expertise.

In the meantime, keep your eyes open for upcoming cycling components (ones we just sent to production).  I am sure they will announce soon, and we will have info here too.

Good Bye & Hello

Engineering in the Cycling IndustrySo, for now we will say "So Long, and Good Luck" to WickWerks - with a big  "THANK YOU !!"  as we prepare to say "Hello and Welcome" to the next big projects.  Will it be yours?

Let us know if you are ready to advance your product line.  Cycling products, or other things.

Eldon Goates
- Engineer, Innovator, Cyclist.
- Synthesis Engineering Services, Inc.

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